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October 25 2012

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SNOOP DOGG TO PERFORM AT 10TH ANNUAL GRAN TURISMO® AWARDS DURING THE 2012 SPECIALTY EQUIPMENT MARKET ASSOCIATION (SEMA) SHOW

“Best In Show” Grand Prize Winner To Be Featured In Future Gran Turismo™ PlayStation® Game

SNOOP DOGG TO PERFORM AT 10<sup>TH</sup> ANNUAL <i>GRAN TURISMO<sup>®</sup> AWARDS</sup> DURING THE 2012 SPECIALTY EQUIPMENT MARKET ASSOCIATION (SEMA) SHOW

LAS VEGAS, October 25, 2012 – Sony Computer Entertainment America (SCEA) announced that Hip Hop Legend, Snoop Dogg, aka Snoop Lion, will headline its tenth annual Gran Turismo® Awards at the SEMA (Specialty Equipment Market Association) show at Rain Nightclub in The Palms Casino Resort in Las Vegas on November 1, 2012.

The Gran Turismo™ Awards celebrates continuing excellence and innovation in the automotive industry, and offers SEMA show exhibitors the opportunity to achieve automotive immortality with a feature spot in the world’s best-selling racing franchise exclusive to PlayStation®, as selected by Gran Turismo creator Kazunori Yamauchi.

The hottest rides at SEMA will compete for the opportunity to win GT Awards in five categories: Best Truck or SUV, Best Hot Rod, Best Domestic Automobile, Best European Import and Best Asian Import. The Best in Show Grand Prize Winner will be honored with a playable part in future Gran Turismo games – while all attendees at the Gran Turismo™ Awards will be treated to an unforgettable performance by the iconic Rapper.

SEMA attendees who wish to enter their vehicle for a chance at “Best In Show,” and catch the Doggfather performing some of his greatest hits, can visit: http://us.playstation.com/events/granturismoawards.html.

“For the past ten years, the Gran Turismo Awards has recognized and rewarded automotive enthusiasts who demonstrate passion and enthusiasm for video games, and amazing car design and performance,” said Kazunori Yamauchi, famed creator of the Gran Turismo franchise and President of Polyphony Digital. “This year we reward attendees with amazing prizes, as well as an award-worthy musical performance by Snoop Dogg.”

“Gran Turismo is the most real-deal driving game I have ever experienced,” said Snoop Dogg, aka Snoop Lion. “I have been a PlayStation fan for years, and am excited to help make this 10th year celebration for the Gran Turismo Awards into an ‘off the hook’ affair.”



About the Gran Turismo® Franchise

With more than 65million units shipped worldwide, the award-winning Gran Turismo® franchise for the PlayStation®, PlayStation®2 computer entertainment system, PlayStation®3 and PSP® (PlayStation®Portable) is regarded as the best and most authentic driving simulator ever created due to its true-to-life graphics, authentic physics technology and design. Since the inception of the Gran Turismo franchise, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today. His offerings provide the most realistic driving simulation in the industry and a unique medium for automotive manufacturers to showcase their products.

The independent Entertainment Software Rating Board (ESRB) has rated all Gran Turismo properties “E” for Everyone. For more information about the ESRB, please visit www.esrb.org.



About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system, the PlayStation®Vita (PS Vita) portable entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo, PS3 and PS Vita systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.


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