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January 19 2011

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LITTLEBIGPLANET™ 2 SECURES ITS PLACE IN GAMING HISTORY SETTING FIVE GUINNESS WORLD RECORDS® OVER A THREE DAY PERIOD

Dedicated LittleBigPlanet™ Fans Takeover New York City’s Sony Style Store to PLAY, CREATE, and SHARE Their Way to Gaming Immortality in Celebration of the LittleBigPlanet 2 Launch

LITTLEBIGPLANET™ 2 SECURES ITS PLACE IN GAMING HISTORY SETTING FIVE GUINNESS WORLD RECORDS® OVER A THREE DAY PERIOD | Press Releases | About | Corporate - PlayStation.com

NEW YORK, New York, January, 19, 2011 -Sony Computer Entertainment America LLC. (SCEA) hosted a three day celebration in an effort to set five Guinness World Records® attributed to LittleBigPlanet™ 2, the latest PlayStation®3 (PS3™) PLAY, CREATE, SHARE experience and sequel to the award-winning, multi-million unit selling hit LittleBigPlanet™. Beginning Monday, January 17 and concluding at 6:00pm EST tonight, dedicated LittleBigPlanet fans took over the PlayStation Lounge at the Sony Style store in New York City to earn their place in history. The five Guinness World Records that were set included: “Longest marathon playing LittleBigPlanet 2,” “Longest marathon playing a platform video game,” “Most video game genres played in one video game in 24 hours,” “Most user-generated video game levels played in 24 hours,” and “Most user-generated video game levels played in a video game marathon.” Throughout the three day period, three spirited gamers headlined the historic run—David Dino (PSN ID: Gevurah22), Sean Crowley (PSN ID: Jaeyden), and Lauren Guiliano (PSN ID: Lugey)—with various fans, developers, and local supporters taking turns sitting in the fourth chair to be part of the action.

“We’d like to congratulate the dedicated group of gamers and the entire LittleBigPlanet 2 team on setting five new Guinness World Records, an impressive accomplishment in such a short period of time,” said Scott A. Steinberg, Vice President of Product Marketing, SCEA. “With LittleBigPlanet 2 releasing this week, it’s fantastic to see so many fans embrace this launch, which continues to illustrate the endless fun that this title provides for fans and newcomers, as well as the entire family.”

In addition to the records set, LittleBigPlanet 2 was also recognized for the following Guinness World Records: “Most gaming genres in one video game” and “Most player-created levels in one video game.” Once all game play came to a close, representatives from Guinness World Records presented the team of gamers and SCEA with official certificates of achievement, confirming this impressive accomplishment. For those fans who were not able to attend the festivities, the entire three day event was streamed live online on the PlayStation Blog (http://blog.us.playstation.com/) and Guinness World Records’ official website (www.guinnessworldrecords.com), showcasing all of the activities that took place, including interviews hosted by Veronica Belmont from PlayStation®Network’s Qore and Jeff Rubenstein from the PlayStation Blog.

This record setting event also commemorates the release of the Guinness World Records 2011 Gamer’s Edition, the latest chronicle of video gaming history. LittleBigPlanet looms large in this year’s edition of the book with the game’s main character lovable, stitched-together main character, Sackboy™, gracing the book’s cover and a bevy of facts and records cited within its pages. Known as the “Video Game Bible,” the fourth and latest edition of the popular series comes packed with 90% new or updated records and 750 never-before-seen amazing images appealing to everyone from hard-core gaming veterans to first time gamers and families. The Guinness World Records 2011 Gamer’s Edition will be available January 20th for $14.99.

LittleBigPlanet 2 offers four-player offline and online multiplayer, a host of fun and challenging trophies to collect, and is backwards compatible with LittleBigPlanet allowing players to access the more than three million online levels created with the original game. The Blu-ray disc will also include Sackboy’s™ Prehistoric Moves—stand-alone bonus levels that support PlayStation®Move.

LittleBigPlanet 2 is a single or multiplayer creative gaming experience that has an ESRB rating of “E” for Everyone. For more information about the ESRB, visit www.esrb.org. For more information about the LittleBigPlanet franchise, visit www.littlebigplanet.com.

About LittleBigPlanet 2:

Media Molecule, the same creative team behind LittleBigPlanet brings fans a new means to PLAY, CREATE, and SHARE with LittleBigPlanet 2. This adventure begins with a brand new story mode that provides a beautifully reshaped world for Sackboy to explore and PLAY. The LittleBigPlanet franchise has always empowered players to CREATE their own levels with the same tool set used by the development team and LittleBigPlanet 2 continues in that tradition, offering players a level of customization and creative control that has never been seen before—now players can not only create better levels, but also full-scale games across multiple genres. And finally, what would a LittleBigPlanet game be without new SHARE abilities. Users will be able to link levels together to provide longer game play experiences without the breakup of going back to the ‘Pod’ and you’ll be able to see what LittleBigPlanet 2 levels/games your friends are playing via activity steams, so gamers will now spend less time searching and more time playing the more than three million of levels created by gamers around the world!

Acclaim for the LittleBigPlanet Franchise

Since its launch in October 2008, the LittleBigPlanet franchise has sold more than four million copies worldwide. It has been widely praised and critically acclaimed with more than 80 industry awards worldwide, 15 of which have been for Game of the Year categories, with awards ranging from the top gaming critics to prestigious organizations such as the Academy of Interactive Arts and Sciences (AIAS) and The British Academy of Film and Television Arts (BAFTA). The title has established the PLAY, CREATE, SHARE creative gaming genre and the game continues to grow and evolve, helped by the support of countless fans around the globe. The customizable nature of the unique PlayStation® exclusive title allows players to alter characters and build entirely new objects and levels, then share and play them online as part of the LittleBigPlanet community. In fact, the sharing nature of the game has become so embraced, it has attracted fans to publish more than three million levels to the PlayStation Network since the award-winning game was released.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.


Visit us on the Web at http://www.us.playstation.com.
“PlayStation”, “PSP”, “PS one” and the “PS” Family logo are registered trademarks and “PS3” is a trademark of Sony Computer Entertainment Inc. LittleBigPlanet ©2007 Sony Computer Entertainment Europe. Developed by Media Molecule. LittleBigPlanet is a trademark of Sony Computer Entertainment Europe. Sackboy is a trademark of Sony Computer Entertainment America LLC.



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