October 24 2011
SONY COMPUTER ENTERTAINMENT AMERICA APPOINTS NEW SENIOR VICE PRESIDENT, MARKETING AND PLAYSTATION® NETWORK
Consumer Marketing Veteran Guy Longworth Joins SCEA Executive Management Team
FOSTER CITY, Calif., October 24, 2011- Sony Computer Entertainment America LLC (SCEA) today announced the appointment of consumer marketing veteran Guy W. Longworth to the role of Senior Vice President, Marketing and PlayStation® Network. Longworth will report to Jack Tretton, SCEA’s President and Chief Executive Officer. Longworth will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development, and will join SCEA on Monday, October 31.
Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s. He joins SCEA from Annapurna One where he was Founder, responsible for partnering with CEOs to develop new business strategies that maximized value and growth. Previously at Jemella Ltd, Guy developed a new vision and marketing program that returned the company to profitable growth within 12 months. Longworth held CMO positions at both Marlow Foods and Kellogg’s where he engineered programs that led to double-digit sales growth and increased profitability.
"Guy’s extensive background and experience with consumer marketing in multiple categories make him uniquely qualified to help deliver our messages to consumers and effectively impact our brand,” said Tretton. “He brings with him an experienced understanding of the marketing industry and has a strong record of consumer-driven success. Guy will be an integral part of our marketing efforts across the PlayStation® brand moving forward.”
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