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May 13 2003

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BECOME THE STAR OF YOUR OWN PLAYSTATION®2 GAME THIS FALL WITH EYETOY™, THE ULTIMATE PARTY GAMING EXPERIENCE

Press Release - E3 Eye Toy FOR IMMEDIATE RELEASE

BECOME THE STAR OF YOUR OWN PLAYSTATION®2 GAME THIS FALL WITH EYETOY™, THE ULTIMATE PARTY GAMING EXPERIENCE

Revolutionary USB Camera With Unique Motion-Tracking Technology Enables Gamers of all Ages to Be the Main Character in Exciting Mini-Games

LOS ANGELES, May 13, 2003 – Sony Computer Entertainment America Inc. announced today the fall 2003 release of EyeToy™ developed exclusively for the PlayStation®2 computer entertainment system. The EyeToy package includes the EyeToy USB Camera and a disc containing a collection of 12 mini-games. The revolutionary EyeToy USB camera plugs into one of the two available ports on the front of a PlayStation 2 system, and uses unique motion-tracking technology to project the player’s image on screen as the focal point of the gaming action. EyeToy takes full advantage of the power of PlayStation 2 and encourages performance, interaction and laughter, so people of all ages can instantly become the star of their own game.

EyeToy, developed by Sony Computer Entertainment Europe, Ltd. is an exciting blend of elements from various game genres including peripheral-based interactive games, music games, party games and even traditional board games.

Not available on any other gaming platform, EyeToy includes a collection of 12 mini-games where players are tasked with physically performing the moves needed to win the games. By simply plugging the EyeToy USB Camera into one of the USB ports on the PlayStation 2 computer entertainment system and placing the EyeToy USB Camera on top of or below the television, players of all ages literally become the main character of the game. They must then use their arms, legs, feet, head and more to participate in the wide variety of interactive games and show off their hand-eye coordination, skill, rhythm, speed and style. Using a unique motion-tracking technology, the EyeToy USB Camera projects the player on screen while their body movements are instantaneously translated into non-stop gaming action. Additionally, EyeToy can be used for video messaging, adding to the expanding capabilities of PlayStation 2. Using the EyeToy USB camera, up to 60 seconds of personal video messages can be recorded onto a Memory Card (8MB) (PlayStation2) and left for friends and family. Various backgrounds are available, allowing each message to be specially made for any occasion. A visual indicator will alert others of a saved message, so there is no more need for “sticky” notes that can get lost.

“Gaming is taken to a whole new level with EyeToy. No other console offers gamers the opportunity to literally become part of the game,” said Ami Blaire, director, product marketing, Sony Computer Entertainment America. “It’s simple yet captivating, and the consumer friendly gameplay and added functionality of video messaging make EyeToy the ultimate party game where children, teenagers, young adults, parents and even grandparents can join in the fun.” EyeToy includes 12 exciting interactive games based on music, puzzles, sports and other original genres. Each mini-game requires the player to use their body in unique ways, from quick jabs in Boxing Chump, high leg kicking in Kung Foo, rhythmically tapping hands and feet in Beat Freak, and even using high-knees and headers in Keep Ups. The multiplayer mode offers numerous additional challenges and a chance to compete against and laugh with, and at, friends. With no need for a controller, anyone can have fun with EyeToy, and no previous gaming experience is required. Watch as players jump, kick, and flail their arms to create entertaining action with EyeToy.

The independent Entertainment Software Rating Board (ESRB) has not yet rated EyeToy. For more information about the ESRB visit www.esrb.org.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the 3-3-most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.