LOS ANGELES, Calif., June 2, 2009 –Sony Computer Entertainment Inc. (SCEI) today announced that it is reducing the price of the Development Tool models DTP-T2000A and DTP-T2000, the hardware necessary for developing PSP® (PlayStation®Portable) software titles, to JPY150,000 in Japan, US $ 1,500 in North America and €1,200 in Europe/PAL territories effective immediately. By offering PSP™ Development Tools at a very attractive price, SCE will provide a more affordable game development environment for a broader range of developers and publishers, further enhancing the software lineup for the PSP™ system.
As of March 2009, cumulative worldwide sell-in units of the PSP™ system exceeded 51.6 million units, a remarkable milestone for the first handheld platform from the PlayStation® family. To further grow the installed base of the PSP™ system and to enhance its software line-up, SCE will also provide ProDG for PSP™, a highly acclaimed powerful programming tool which helps to improve productivity of software development, as part of PSP™ Software Development Kit*1 without an additional charge. Also effective today, Testing Tool models DTP-H2500A and DTP-H2500, the tools utilized for quality assurance for PSP™ titles under development, will also become available at an affordable price of JPY100,000 in Japan, US $ 1,000 in North America and €800 in Europe/PAL territories. By providing a lower-cost game development environment, SCE will contribute to meet the needs of various game development styles and accelerate software development for the PSP™ system.
As part of the measures to support a broader range of developers and publishers to create varieties of small software titles, SCE will aim to provide a development environment within this calendar year that will allow creators to develop more casual, exciting and attractive content to be made available for the ever growing PlayStation®Network users around the world by streamlining the process from license agreement to publishing for small, download exclusive software titles.
SCEI will deploy various measures to further reinforce game development for PSP™ and will continue to expand the platform to offer attractive interactive entertainment experiences only available on PSP™.
*1 Software Development Kit is a set of development tools and software libraries. Developers are able to obtain this SDK by signing a license agreement with SCE and by purchasing tool products.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2™, PSP™ and PS3™ systems for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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