May 21 2008
Sony Computer Entertainment America Puts Madden NFL 09 PSP® Entertainment Pack Into Play
Bundle for the Ultimate Sports Fan Includes “Metallic Blue” PSP™ System, Madden NFL 09, “NFL: In Just One Play” UMD® Video, a Voucher to Download Beats™ and a 1GB Memory Stick PRO Duo™
FOSTER CITY, Calif., May 21, 2008 – Sony Computer Entertainment America (SCEA) today announced the Madden NFL 09 PSP® (PlayStation® Portable) Entertainment Pack, a limited-edition bundle launching in August that’s sure to score with fans of EA’s best-selling Madden NFL football franchise, as well as sports enthusiasts of all types. This special bundle ($199.99 MSRP) will feature a limited-edition “Metallic Blue” PSP™ system with the highly anticipated Madden NFL 09 game; “NFL: In Just One Play” on UMD® (Universal Media Disc) Video from Warner Bros.; a PLAYSTATION®Network voucher to download Beats™* from PLAYSTATION®Store (accessible via a PC); and a 1GB Memory Stick PRO Duo™, for storing photos, music, video and more.
“Sports games are one of the most popular types of games among PSP™ owners, and it was only natural to make our next PSP™ Entertainment Pack a sports-themed bundle,” said Scott A. Steinberg, Vice President, Product Marketing, SCEA. “PSP™ continues to have great momentum in the marketplace. We expect that the Madden NFL 09 PSP™ Entertainment Pack will capitalize on this momentum and strengthen PlayStation’s presence in the sports genre.”
“EA SPORTS is extremely excited to partner with SCEA on this bundle,” said Director of Marketing Chris Erb. “Combining the innovation of Madden NFL 09 with the quality of the PSP™ handheld gives gamers an immersive football experience.”
The Madden NFL 09 PSP™ Entertainment Pack will be available on August 12 and includes
the following content. The total cost for each of the components, if purchased separately, would be
more than $260, which means more than $60 of added value will be delivered to consumers
SCEA will support the Madden NFL 09 bundle with an integrated marketing campaign, including dedicated TV, online, and outdoor advertising; direct mail and e-mail; public relations support; and targeted event and mobile promotions. The PSP™ Core Pack will still be offered on an ongoing basis.
Consumers continue to adopt the PSP™ system as their portable entertainment device of choice, thanks to the growing availability of content. With a library totaling more than 375 games, thousands of Internet radio stations** and more than 460 feature films, TV programs, and videos from major studios and record labels, consumers have no shortage of choices when it comes to content for their PSP™ systems.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system, the PSP™ system and the PS3™ system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
*Memory Stick PRO Duo and PLAYSTATION Network™ registration are required. User responsible for all applicable Internet fees. Voucher expires February 28, 2009.
**The number of available Internet radio stations varies depending on the condition of the service providers.
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