February 26 2008
Sony Computer Entertainment America to Unleash Kratos in Limited-Edition God of War® PSP® Entertainment Pack
Package Includes “Deep Red” Slimmer and Lighter PSP™ (PSP™-2000) with Kratos Silkscreen, God of War®: Chains of Olympus, Superbad on UMD Video, and Voucher to Download Syphon Filter®: Combat Ops – All for $199.99 (MSRP)
DESTINATION PLAYSTATION, SCOTTSDALE, Ariz., Feb. 26, 2007 – Sony Computer Entertainment America (SCEA) today announced the God of War® PSP® (PlayStation®Portable) Entertainment Pack, a limited-edition offering that celebrates the debut of the best-selling God of War franchise on PSP™. This special bundle will feature a limited-edition “Deep Red” PSP™ with the God of War himself, Kratos, silkscreened on the back of the unit; the highly anticipated God of War®: Chains of Olympus game; the hit comedy movie from Columbia Pictures, Superbad, on UMD™ (Universal Media Disc); and a PLAYSTATION®Network voucher to download Syphon Filter®: Combat Ops from PLAYSTATION®Store for free*.
“God of War is one of the biggest PlayStation franchises, and with its portable premiere on PSP™ just around the corner, we wanted to offer something special that would appeal to both loyal God of War fans and non-owners who want to enjoy PSP™’s multi-functionality,” said Scott A. Steinberg, Vice President, Product Marketing, SCEA. “This bundle delivers great value, starting with the ‘Deep Red’ PSP™ – one of the most highly sought-after colors based on our consumer research – and the Kratos silkscreen. We’re also showcasing the diverse entertainment experience PSP™ offers, centered on a UMD game in God of War: Chains of Olympus that’s every bit as impressive as its console sequels, a free download of the award-winning Syphon Filter: Combat Ops, and a box office hit movie in Superbad.”
The standalone version of God of War: Chains of Olympus launches on March 4. The God of War PSP™ Entertainment Pack will be available for $199.99 (MSRP) in June 2008 and includes the following components.
Momentum for the PSP™ platform has soared since the fall 2007 launch of the slimmer and lighter PSP™ system and the introduction of new colors in the Daxter and Star Wars Battlefront® PSP™ Entertainment Packs. Over the holiday season, more than 1.4 million PSP™ systems were sold in North America, demonstrating strong consumer interest in limited-edition bundles that combine new colors and exciting content or accessories. The God of War Entertainment Pack will build on this trend, and SCEA will support the bundle with an integrated marketing campaign that ties into the God of War: Chains of Olympus software campaign. Dedicated print, online, and direct marketing, as well as public relations support and targeted promotional opportunities, will drive the God of War Entertainment Pack campaign. SCEA will continue to offer the PSP™ Core Pack.
About God of War
SCE’s WWS Santa Monica Studios introduced the original God of War in 2005, earning
more than a dozen “Game of the Year Awards.” March 2007 saw the release of God of War II, the
The independent Entertainment Software Rating Board (ESRB) has rated the God of War PSP™ Entertainment Pack an “M” for “Mature 17+.” For more information visit: www.esrb.org.
About PSP™ (PlayStation Portable) handheld entertainment system
PSP™ is the first truly integrated handheld entertainment system designed to handle multiple applications — music, video, photo, Internet, and wireless connectivity, with games as its key feature. PSP™ system features an unmatched library of portable entertainment content, totaling more than 370 games and more than 460 feature films, TV programs, and videos from major studios and record labels, as well as downloadable content from the Internet. More than 31 million PSP™ units have shipped worldwide.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes
software for the PS one game console, the PlayStation 2™ computer entertainment system, the PSP™
system and the PS3™ system for the North American market. Based in Foster City, Calif. Sony
Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
For more information on God of War Chains of Olympus, click here.
*Memory Stick Pro DUO and PLAYSTATION Network™ registration are required. User responsible for all applicable Internet fees.
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