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July 27 2007

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Sony Computer Entertainment America Joins With ESPN Once Again to Sponsor X Games 13

SCEA Celebrates Eight Years of X Games Sponsorship to Bring the PlayStation® Brand and Action Sports to Fans Nationwide

PlayStation.com

Foster City, Calif., July 27, 2007 – Sony Computer Entertainment America Inc. (SCEA) today announced its renewed sponsorship of ESPN’s X Games 13, demonstrating the company’s continued commitment to action sports. The X Games, which is the premier action sports event featuring athletes from around the globe competing in events such as BMX Freestyle, Moto X, Skateboard, Surfing and Rally Car Racing, will be held August 2-5 simultaneously at The Home Depot Center and the STAPLES Center in Los Angeles, Calif.

“We are pleased to once again sponsor the ESPN X Games, said Donna Armentor, Senior Promotions Manager, SCEA. “Our sponsorship with ESPN reinforces our already dominant presence within the action sports market and provides us with another excellent opportunity to promote the PlayStation brand to our target audiences."

Fans attending X Games 13 can visit the award-winning PlayStation Experience® truck at The Home Depot Center to sample PlayStation products first hand including the latest software titles for PLAYSTATION®3 (PS3™), PlayStation®2 and PSP® (PlayStation®Portable). The 77-foot mobile videogame arcade features a PS3™ gaming area with a 52-inch LCD screen and plush leather chairs. Even athletes can get into the action with interactive kiosks in the athlete lounges, where they can fine-tune their eye-hand coordination before entering the spotlight. These PlayStation attractions will feature the latest and soon to be released titles including: Ratchet & Clank® Future: Tools of Destruction™, Folklore™ MotorStorm™, Parappa The Rapper® and SingStar™ Pop.

”ESPN has been proud to welcome PlayStation as part of the X Games for eight events,” said Rick Alessandri, Managing Director, X Games Franchise. “As the X Games and PlayStation appeal to the younger audiences, we couldn’t be happier with this partnership and look forward to future events with them.” For more information about the X Games and event schedules, please visit www.expn.com.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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