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November 30 2006

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Sony Computer Entertainment America Elevates Jack Tretton to President and CEO, Kaz Hirai Named President and Group COO of Sony Computer Entertainment, Inc.

Key SCEA Executives Promoted

PlayStation.com
 

Nov. 30, 2006

SONY COMPUTER ENTERTAINMENT AMERICA ELEVATES JACK TRETTON TO PRESIDENT AND CEO, KAZ HIRAI NAMED PRESIDENT AND GROUP COO OF SONY COMPUTER ENTERTAINMENT, INC.

FOSTER CITY, Calif., November 30, 2006 – Sony Computer Entertainment America (SCEA) today announced that Jack Tretton has been named president and chief executive officer for the company, replacing Kaz Hirai who will be appointed president and group chief operating officer for SCEA parent company, Sony Computer Entertainment, Inc. (SCEI) in Tokyo, effective December 1, 2006. Tretton was formerly SCEA executive vice president and co-chief operating officer.

“Jack has been with SCEA since its formation and helped pilot the debuts of the original PlayStation®, PlayStation®2 (PS2®), PSP® (PlayStation®Portable) and the successful launch of the recently released PLAYSTATION®3 (PS3™) computer entertainment system,” said Hirai. “Given his experience and exceptional reputation in the industry, I can think of no better person to assume the helm of the PlayStation brand in the US, Canada and Latin America.”

A member of the original management team chartered with launching PlayStation in North America in 1995, Tretton brings more than 23 years of consumer product experience to his new role at SCEA, including 20 years dedicated to the computer entertainment space. He has managed numerous departments within SCEA, including sales, business development, merchandising, marketing and product development. Prior to joining SCEA, Tretton held posts at software publishers JVC Musical Industries and Activision, as well as Majers Corporation and Duracell, USA.

“I am determined to build upon the momentum that Kaz and the entire SCEA staff has developed for the entire PlayStation family of products here in the US over the years,” said Tretton. “Moving forward, we will remain focused on the continued market leadership of the PlayStation brand, driving consumer demand for the new PS3™, and existing platforms such as PSP™ and PS2, which continue to excel in the marketplace.”

Tretton replaces SCEA veteran Kaz Hirai who will be promoted to president and group chief operating officer of SCEI. Hirai, who had been with SCEA since 1995, will oversee the global operations of SCEI, filling the role previously held by Ken Kutaragi, who will be appointed chairman and group CEO for SCEI.

Tretton assumes the post of president and chief executive officer for SCEA effective December 1, 2006.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system, the PSP™ system and the PS3™ system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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