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April 04 2006

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AWARD WINNING GRAN TURISMO™ TEAM DELIVERS TRUE-TO-LIFE MOTORCYLCE RACING SIMULATION FOR PLAYSTATION®2 WITH TOURIST TROPHY

PlayStation.com
 

Developers of the Best Selling Racing Videogame Franchise Continue To Define Racing Genre With New Motorcycle Franchise

FOSTER CITY, Calif., April 4, 2006 – Sony Computer Entertainment America Inc. announced today the launch of Tourist Trophy The Real Riding Simulator™, available exclusively for the PlayStation®2 computer entertainment system. Developed by Polyphony Digital Inc., makers of Gran Turismo™, the best-selling worldwide videogame racing franchise, Tourist Trophy takes that foundation to the next level by offering a new motorcycle simulation for the racing genre. Further refining Polyphony's renowned true-to-life graphics and precise game physics, Tourist Trophy captures the delicate balance between rider and machine like never before. Featuring head-to-head racing action and various game modes to challenge players, Tourist Trophy offers 35 real-life and fantasy courses and more than 100 licensed motorcycles from manufacturers, including BMW Motorrad, Buell, Ducati, Honda, Kawasaki and more.

"Using what we have learned to create the most authentic racing simulation for the Gran Turismo series, our development team is excited about continuing to refine and expand our work to deliver the most realistic motorcycle racing experience ever for the PlayStation 2™," said Kazunori Yamauchi, celebrated creator of the Gran Turismo franchise and Sony Computer Entertainment America Inc. Corporate Executive. "Racing motorcycles in Tourist Trophy offers an entirely different and exciting gameplay experience. One has to account for a host of different variables on a motorcycle, such as riding style, capabilities of individual bikes and how a rider's movement greatly effects the motorcycle, creating a unique and new racing experience."

Tourist Trophy offers two modes of play, Arcade Mode and Tourist Trophy Mode. In Arcade Mode, players have access to a quick race for single-player or two-player battle. In both races, players have the opportunity to select their bike, track and difficulty level. Tourist Trophy Mode offers a career mode for players to polish their skills in the license school missions, and then test those skills by competing in various challenges and race events, earning new bikes and accessories along the way. Players can further personalize the racing experience by customizing everything from their gear to the degree of their riding turns to the motorcycle exhaust system.

"Tourist Trophy is truly a realistic riding simulation," said Doug Polen, two-time World Superbike Champion and Ducati racer. "I can even customize my personal riding style and my gear down to the very last detail."

Furthermore, in Tourist Trophy Mode, players have access to Photo Mode, which allows them to take snapshots of their favorite bike and race gear by freezing frames of an actual race from a replay. Upon taking a photograph, players have the opportunity to save it to a Memory Card (8MB) (for PlayStation®2) or a USB storage device and share it with friends.

Marketing Campaign For Tourist Trophy

Marketing efforts for Tourist Trophy include a multi-million dollar marketing campaign across TV, radio, print and online, that will run nationally throughout Summer 2006. In addition, Tourist Trophy will receive full public relations and promotional support outlined below, as well as dedicated point-of-purchase displays and merchandising support.

Promotional Activities for Tourist Trophy

• Retail Sweepstakes with Ducati and Best Buy: Sony Computer Entertainment America has partnered with Best Buy and Ducati to run a consumer sweepstakes in conjunction with the launch of Tourist Trophy. The sweepstakes will be promoted in Best Buy stores, on BestBuy.com, in Ducati dealerships and on Ducati’s website (www.ducatiusa.com). The sweepstakes will award the grand prize-winner a Ducati 999R, which is featured in Tourist Trophy, in addition to other great prizes. To enter, visit www.bestbuy.com/touristtrophy.

Cross-Promotions with Buell®:

• PlayStation.com Tourist Trophy Buell Helmet Design Contest – Sony Computer Entertainment America will host an online helmet design contest for consumers between March 31, 2006 and May 3, 2006 on www.us.playstation.com. Participants can download a special Tourist Trophy/ Buell helmet image from the site and create their own design. A panel of judges from SCEA and Buell will select the top ten designs, which will then be posted on www.us.playstation.com to be voted on by the general public. The grand prize-winner, selected by Erik Buell, America’s premier sport bike designer, will receive a 2006 Firebolt XB12R motorcycle and have his or her design made into a real helmet. The first place winner, decided by a public online vote, will also win a real Buell helmet featuring his/her personal design.

• FHM/Buell/Tourist Trophy Promotion – FHM Magazine, Buell and Tourist Trophy will join together to sponsor a contest in the magazine’s May issue. Readers can enter to win a Buell Firebolt XB12R in the “Show Us Your Worst Trophy Contest” by submitting photos to FHM online.

Tourist Trophy featured at Buell Events- Beginning in April, Sony Computer Entertainment America will provide three PlayStation 2™ kiosks to tour with the Buell Mobile Marketing Vehicle and attend leading motorcycle events across the country through 2006.

• Buell.com Promotion For Tourist Trophy - In an effort to celebrate the launch of Tourist Trophy and its presence in the game, Buell will give away a copy of Tourist Trophy every day between April 4, 2006 and April 13, 2006 on Buell.com. The site will also feature video footage from Tourist Trophy.

The independent Entertainment Software Rating Board (ESRB) has rated Tourist Trophy “E” for Everyone . For more information about the ESRB visit www.esrb.org.

About Polyphony Digital, Inc.

Lead by famed Gran Turismo creator – Kazunori Yamauchi, Polyphony Digital is an internal development company for Sony Computer Entertainment Inc that develops software for the PlayStation family of products. Since its inception in the late nineties, Polyphony Digital has been on the cutting-edge of game development, consistently delivering revolutionary technology and best selling games including the award-winning Gran Turismo racing franchise and newly released Tourist Trophy franchise.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation 2™ computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP™ is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

For more information on Tourist Trophy, click here

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