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March 15 2006

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SONY COMPUTER ENTERTAINMENT AMERICA ANNOUNCES NEW PSP® (PLAYSTATION®PORTABLE) MODEL FOR $199.99

PlayStation.com

Mar. 15, 2006

SONY COMPUTER ENTERTAINMENT AMERICA ANNOUNCES NEW PSP® (PLAYSTATION® PORTABLE) MODEL FOR $199.99

The PSP® System Celebrates its One Year Anniversary, More Than 15 Million Units Shipped Worldwide

FOSTER CITY, Calif., March 15, 2006 – Sony Computer Entertainment America Inc. today announced that it will continue to expand its successful PSP® (PlayStation® Portable) platform by making a new PSP® hardware package available for a suggested retail price (SRP) of $199.99 USD ($229.99 CND). Consumers will be able to purchase the new PSP® system at this price, complete with AC adaptor and battery, beginning March 22nd. The new PSP® hardware package offers consumers the same access to game titles, music, movies, communication and wireless networking.

Following a record-setting launch last year, the PSP® system has quickly become a cultural icon and a market-altering force with more than 15 million units shipped worldwide. As of this month in North America, there are more than 107 games available for the PSP® system and more than 347 feature films, TV programs and videos from major studios combining with downloadable content from the Internet to create an unmatched library of entertainment content. The PSP® system has also served as an important driver in retail sales, bringing in more than $1.6 billion as of calendar year 2005, more than both Xbox 360 and Nintendo DS combined.

“The PSP® is the first portable device to deliver upon the promise of console quality game play, and together with the ever evolving multimedia capabilities, provides consumers with functionality never seen before in a portable device,” said Jack Tretton, Executive Vice President and co-COO, Sony Computer Entertainment America. “This new price point demonstrates our ongoing commitment to provide the best entertainment experiences, at affordable prices.”

Since its launch on March 24, 2005, the PSP® system has evolved continuously with a system software update adding new and attractive features such as Internet browsing, Location Free TV support, and playback of high-quality video (H.264 / AVC MP Level3) stored on Memory Stick Duo. In honor of the first anniversary, Sony Computer Entertainment America will introduce a new USB camera in the spring. By continuing to add new accessories and functionality, the company aims to expand the market and widen the consumer base.

With PSP® system graphics rendering capabilities comparable to the PlayStation®2 computer entertainment system, PSP® provides 3D games with high-quality, full-motion video and high-fidelity audio . A new and exciting lineup of PSP® games will be released over the next few months by first and third party developers and publishers around the world with highly expected titles such as Daxter ™, Syphon Filter®: Dark Mirror™, Tom Clancy’s Splinter Cell® Essentials, Monster Hunter: Freedom, Me and My Katamari ™ and more.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one®game console, the PlayStation® 2 computer entertainment system and the PSP® (PlayStation® Portable) system. The PlayStation®2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP® is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation® family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation®2 computer entertainment system and the PSP® entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

For more information on the PSP®, click here

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