March 14 2006
DAXTER STEALS THE SPOTLIGHT AND STARS IN HIS FIRST SOLO ADVENTURE EXCLUSIVELY FOR THE PSP™ (PLAYSTATION®PORTABLE) SYSTEM
Mar. 14, 2006
DAXTER STEALS THE SPOTLIGHT AND STARS IN HIS FIRST SOLO ADVENTURE EXCLUSIVELY FOR THE PSP™ (PLAYSTATION PORTABLE) SYSTEM
The Loveable, Orange Ottsel From the Best-Selling Jak & Daxter Franchise Sheds His Sidekick Image In His First Self-Titled Platform Action Game
FOSTER CITY, Calif., March 14, 2006 – Sony Computer Entertainment America Inc. announced today the launch of Daxter™ , created exclusively for the PSP™ (PlayStation®Portable) system. Developed by Santa Ana-based studio Ready At Dawn, Daxter takes players through the Jak and Daxter universe through the eyes of Daxter. The story tells the tale of how the wisecracking ottsel came to free Jak at the beginning of Jak II™ but this time around, Daxter drops his sidekick image when he finally fulfills his lifelong dream of becoming the action hero.
Daxter is a true action game, with classic platforming as its core mechanic. A no-compromise platformer with a full-featured move set, seamless level transitions through vibrant environments and incredible animation detail, Daxter takes players on an explosive gameplay thrill ride.
“We are excited that for the first time players will have the opportunity to play a high quality game solely devoted to one of gaming's most memorable characters – Daxter,” said Grady Hunt, Senior Producer, Product Development, Sony Computer Entertainment America. “Since the Jak and Daxter series debuted in 2001, players have been begging for a dedicated Daxter game. We are happy to fulfill this demand with a tremendously engaging and compelling PSP experience.”
Daxter takes place during the two years he searches for Jak, whose imprisonment was shown at the beginning of Jak II . On his own in Haven City, Daxter takes on a job as a pest exterminator to collect clues that will lead him to Jak, but he soon discovers more excitement than he bargained for.
Daxter’s feral-like moves provide him with the ability to crawl on all fours, climb walls, creep up on enemies and maneuver through small places. Daxter also possesses unique weapons to help him out, including an electric swatter and bug spray gun, which enable him to crush and blast metal bugs or hover through challenging levels. Another imaginative gameplay mechanic allows players to join Daxter inside dreams levels where he takes the star role and acts out his fantasies of being a full-fledged action hero.
In addition to numerous hours of action, Daxter supports a two-player “Rock Paper Scissors” inspired “Bug Combat” mini-game. Players will be encouraged to collect in-game items to customize their bugs and pit them against others wirelessly via Ad Hoc mode on the PSP system. Daxter also features interoperability between the PSP system and the PlayStation®2 computer entertainment system by connecting with Jak X: Combat Racing™ to unlock secret characters, vehicles and more.
Daxter is receiving full marketing support in the following categories to generate consumer awareness and excitement for this dynamic title.
National Broadcast/Cable Advertising Campaign:
Daxter will be included in the PSP hardware TV campaign reaching millions of consumers nationwide. The television campaign for Daxter begins the week of March 13, and will air on Cable, Syndication, and Network programming that includes Comedy Central (Chappelle Show, South Park), FX (That 70’s Show, Fear Factor), MTV, Cartoon Network (Adult Swim), Spike TV (The Shield), and FOX (King of the Hill, Mad TV, Prison Break).
National Online Advertising Campaign:
The online advertising campaign will focus on driving the message that Daxter is a completely new take on the franchise. Utilizing custom and exclusive opportunities through brands like Comedy Central, IGN, GameSpot, Penny Arcade and Atom Films , Daxter is reaching audiences in unique and interactive ways, including custom trailers, an online comic, integrated sponsorships and mini-games. The campaign is expected to garner more than 69.5 million impressions.
National Viral Advertising Campaign:
The Daxter micro-site will feature a variety of interactive content. This will be backed with a virally driven online campaign to promote Daxter , allowing users to earn a diploma by engaging in a variety of activities including a bug hunt mini-game, how-to bug mixers, and lessons on exterminating metal bugs. This will be supported with a unique viral promotion that will be featured in HardCore Gamer magazine, and will be extensively publicized on primagames.com, wirelessgames.com , gamephiles.com and Luv2game.com.
The independent Entertainment Software Rating Board (ESRB) has rated Daxter "E-10+" for "Everyone 10 and older. For more information about the ESRB visit www.esrb.org.
About Ready At Dawn
Founded in 2003, Ready At Dawn Studios LLC is a creator of cutting-edge console videogames based in Santa Ana, California. More information about the company can be found on the company's World Wide Web site, which is located at www.readyatdawn.com.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation 2™ computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP™ is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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