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March 14 2006

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NEOPETS: PETPET ADVENTURES™ - THE WAND OF WISHING™ BRINGS THE HIDDEN WORLD OF PETARIA TO LIFE ON THE PSP™ (PLAYSTATION®PORTABLE) SYSTEM

PlayStation.com
 

Mar. 14, 2006

NEOPETS: PETPET ADVENTURES - THE WAND OF WISHING BRINGS THE HIDDEN WORLD OF PETARIA TO LIFE ON THE PSP™ (PLAYSTATION PORTABLE) SYSTEM

Neopets Fans Experience 3D Exploration On-The-Go as the Popular World of Neopets Enters the Portable Gaming World

FOSTER CITY, Calif., March 14, 2006 – Sony Computer Entertainment America Inc. announced today the release of Neopets: Petpet Adventures™ - The Wand of Wishing™, available exclusively for the PSP™ (PlayStation®Portable) system. Developed and created by Sony Computer Entertainment America, San Diego Studios and Neopets Inc. (an MTV Networks Company), Neopets: Petpet Adventures - The Wand of Wishing is an action adventure role playing game served up in “bite-sized” gameplay sessions that entice players to progress through the larger story.

Inspired by the enormously popular virtual pet community at Neopets.com, Neopets: Petpet Adventures – The Wand of Wishing takes players on a 3D adventure through the unknown land of Petaria to recover the legendary Wand of Wishing in hopes of preserving the way of life in Neopia®. In main story mode, players choose from one of four playable Petpets to explore 30 mystical realms, encountering more than 100 unique characters, and uncovering more than 700 useful items along the journey. In multiplayer mode, two players can utilize the PSP system’s wireless Ad Hoc connectivity to compete head-to-head in more than 30 Neopian-themed Battledome arenas.

“We’ve taken some of the best-loved aspects of the Neopets online experience and added 3D gameplay with exceptionally detailed environments and rich graphics that reflect the Neopets style,” said Susan Nourai, Director, Online and Product Marketing, Sony Computer Entertainment America. “ Neopets: Petpet Adventures - The Wand of Wishing combines strong character development with bite-sized gaming sessions in an easy to play game, anywhere, anytime.”

“Building on the successful release of Neopets® : The Darkest Faerie™ for the PlayStation®2 computer entertainment system last fall, Sony Computer Entertainment America has crafted another terrific extension of the Neopets universe,” said Doug Dohring, chairman and CEO, NeoPets, Inc. “Whether you’re a gaming enthusiast or a Neopets fan, the gameplay and features of Neopets: Petpet Adventures - The Wand of Wishing has great appeal.”

Marketing efforts for Neopets: Petpet Adventures - The Wand of Wishing include a dedicated online marketing campaign with select print insertions. Additionally, major retailers will be supporting with Point-of-Purchase displays and advertising. The campaign will run from February through April 2006 on sites including Neopets.com, Nick.com, and Disney.com.

The independent Entertainment Software Rating Board (ESRB) rates Neopets: Petpet Adventures™ - The Wand of Wishing™ “E” for “Everyone” with Descriptor: Cartoon Violence. For more information about the ESRB visit www.esrb.org.

About Neopets.com

With more than 30 million global users, Neopets.com is the fastest growing entertainment youth community in the world. Neopets.com is consistently ranked among the top 10 stickiest sites on the Internet, generating more than seven billion page views worldwide per month.

Neopets is a division of MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation 2™ computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP™ is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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