May 30 2002
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PLAYSTATION®2 BRINGS ROCK ‘N’ ROLL ENTERTAINMENT ACROSS THE COUNTRY THIS SUMMER AS TITLE SPONSOR OF OZZFEST 2002
PLAYSTATION®2 BRINGS ROCK ‘N’ ROLL ENTERTAINMENT ACROSS THE COUNTRY THIS SUMMER AS TITLE SPONSOR OF OZZFEST 2002
Concertgoers Will Have The Opportunity to Play the Newest Software Title Release for Playstation 2 as Concert Festival Hits 28 Cities Across the U.S.
Foster City, Calif., May 30, 2002 —Sony Computer Entertainment America Inc. announced today that its PlayStation®2 brand is the title sponsor for Ozzfest 2002. As the title sponsor for one of the most popular summer concert festivals in the United States, the company will offer consumers the opportunity to play the hottest new PlayStation 2 software titles on the PlayStation 2 Touring Attraction at the ultimate destination for heavy metal and rock fans.The Ozzfest 2002 tour, produced and promoted by Clear Channel Entertainment, kicks-off on July 6 in Bristow, Virginia and travels to 28 U.S. markets featuring a line-up of heavy metal’s top artists, including Ozzy Osbourne, System of A Down, Rob Zombie, POD, Drowning Pool, Adema, Zakk Wylde's Black Label Society, The Apex Theory, Mushroomhead, Soil and more.
During the tour, PlayStation 2 will sponsor local radio promotions such as ticket and game giveaways to coincide with the concerts for all of the venues. In addition, PlayStation 2 will also offer a free trip for two to the final show of the tour in Dallas, Texas on September 8. This free-trip giveaway will include a two night hotel stay, a PlayStation 2 autographed by Ozzy Osbourne, PlayStation 2 games, reserved tickets to Ozzfest, the opportunity to meet a participating Ozzfest band and member of the Osbourne family. To enter for the free trip giveaway, fans must visit www.scea.com beginning June 2002.
The PlayStation 2 Touring Attraction, a 68-foot custom-designed vehicle, will be on location allowing concert-goers to play newly released games while listening to popular hard-rock live performances including Ozzy Osbourne, System of a Down, P.O.D., Rob Zombie, Drowning Pool, Adema and more. For smaller venues that cannot accommodate the
PlayStation 2 Touring Attraction, a large tent decked out with PlayStation 2 systems will be available, allowing fans to experience the hottest summer games.
"We are thrilled to be the title sponsor for the Ozzfest tour this summer," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "We know that the Ozzfest audience includes many videogame fans and showcasing the latest titles available for PlayStation 2 throughout the tour allows us to expose the games to both fans of the platform and to new consumers."
"It’s great that PlayStation has returned for another year as an Ozzfest sponsor - increasing its visibility from last year’s main stage sponsor to this year’s presenting sponsor," said Joseph Bongiovi, Vice President, Tour Sponsorship, Clear Channel Entertainment. "As the presenting sponsor, PlayStation 2 will be able to leverage its increased visibility to directly connect with its customers through aggressive on site and retail promotional activities that Clear Channel Entertainment will be executing with PlayStation 2. Consumers will be given the opportunity to win amazing prizes including VIP access to Ozzfest. PlayStation 2 is also positioned to contribute to the excitement and energy of the festival-like atmosphere of the Ozzfest tour by having its PlayStation 2 Touring Attraction at various venues."
With the recent success of the newest MTV reality show, The Osbournes and recent Ozzy craze, Ozzfest 2002 is set to be one of the most popular music festivals of the summer. For more information on performers and dates for Ozzfest, fans can visit www.ozzfest.com.
PlayStation 2 Presents Ozzfest 2002 Routing Schedule*:
| Date |
Where |
Venue |
| July 6 |
Bristow, Virginia |
Nissan Pavilion |
| July 7 |
Pittsburgh, Pennsylvania |
Post-Gazette Pavilion |
| July 10 |
Scranton, PA |
Montage Mountain |
| July 12 |
Camden, New Jersey |
Tweeter Center |
| July 13 |
Hartford, Connecticut |
Ctnow.com Amphitheater |
| July 16,17 |
Boston, Massachusetts |
Tweeter Center |
| July 19, 20 |
Holmdel, New Jersey |
PNC Center |
| July 24 |
Raleigh, North Carolina |
Alltel Pavilion |
| July 25 |
West Palm Beach, Florida |
Mars Music Amphitheater |
| July 28 |
Atlanta, Georgia |
Hi-Fi Buys Amphitheater |
| August 3 |
Columbus, Ohio |
Polaris Amphitheater |
| August 4 |
Cleveland, Ohio |
Blossom Music Center |
| August 7, 8 |
Clarkston, Michigan |
DTE Energy Center |
| August 10 |
Chicago, Illinois |
Tweeter Center |
| August 11 |
East Troy, Wisconsin |
Alpine Valley |
| August 13 |
Indianapolis, Indiana |
Verizon Amphitheater |
| August 15 |
Cincinnati, Ohio |
Riverbend Amphitheater |
| August 17 |
Somerset, Wisconsin |
Float-Rite Park |
| August 19 |
St. Louis, Missouri |
UMB Bank Pavilion |
| August 20 |
Kansas City, Missouri |
Sandstone Amphitheater |
| August 22 |
Denver, Colorado |
Pepsi/City Lights |
| August 24 |
Sacramento, California |
Autowest Amphitheater |
| August 25 |
Mountain View, California |
Shoreline Amphitheater |
| August 27 |
George, Washington |
The Gorge |
| August 31 |
Devore, California |
Glen Helen Blockbuster Pavilion |
| September 5 |
Phoenix, Arizona |
Cricket Pavilion |
| September 7 |
San Antonio, Texas |
Verizon Wireless Amphitheater |
| September 8 |
Dallas, Texas |
Smirnoff Amphitheater |
| * All dates subject to change |
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