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November 22 2005

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STAY IN SHAPE AND GET TONED THIS HOLIDAY SEASON WITH EYETOY: KINETIC™ , EXCLUSIVELY FOR THE PLAYSTATION®2 COMPUTER ENTERTAINMENT SYSTEM

PlayStation.com

Nov. 22, 2005

STAY IN SHAPE AND GET TONED THIS HOLIDAY SEASON WITH EYETOY: KINETIC™, EXCLUSIVELY FOR THE PLAYSTATION2 COMPUTER ENTERTAINMENT SYSTEM

New Innovative Fitness Product Provides an Authentic In-home Full-Body Workout Complete with Virtual Personal Trainers, Real-time Performance Evaluations,Guidance and Encouragement

FOSTER CITY, Calif., November 22, 2005 – Sony Computer Entertainment America Inc. announced today the release of EyeToy: Kinetic , exclusively for the PlayStation®2 computer entertainment system. Created by Sony Computer Entertainment Europe and developed in association with Nike Motionworks, the professional sports research lab, EyeToy: Kinetic is a unique fitness product that acts as an in-home personal trainer to create personalized exercise routines with on-the-spot performance evaluations for a more effective workout . Unlike traditional workout videos, EyeToy: Kinetic provides a superior interactive fitness experience by utilizing the included EyeToy® USB camera and Full Vision Lens to track and analyze players’ every move in order to provide immediate performance feedback.

Designed for all fitness levels, EyeToy: Kinetic offers an all-in -one workout program of exercises inspired by Aerobics, Martial Arts, Dance, Yoga and more , custom tailored to each players’ fitness level, schedule and overall objectives. Two virtual personal trainers provide expert guidance and motivation as players can choose between a challenging and intense 12-week training program, or create individual routines within four workout zones to hone in on and achieve specific personal goals.

EyeToy: Kinetic was an exciting project for the NIKE MOTIONWORKS team to be involved with, as it is targeting an audience that we are very familiar with through a completely different medium,” said Albert Shum, Nike’s Director of Global New Business Innovations. “We are continually focused on ways to inspire young people to be active and we think video games may provide another long-term access point.”

Whether players embark on the challenge of the 12-week training program or prefer to mix-up their workout routine by choosing daily from over 20 unique exercises, the exercises within EyeToy: Kinetic are divided into four themed zones: Cardio, Combat, Toning, and Mind and Body. Each unique fitness zone will target different body parts with varying levels of difficulty. Additionally, players can train in four different environments: Dojo, Dance Studio, Zen Garden, and Loft.

“EyeToy: Kinetic breaks new ground in the active gaming genre as players will experience a one-of-a-kind true interactive fitness program where they’ll see themselves on TV while receiving real-time feedback on their performance,” said Ryan Hamlyn, Producer, Sony Computer Entertainment America. “This innovative fitness product broadens the PlayStation 2™ audience even further, appealing to all types of health conscious individuals: from busy moms on-the-go to dedicated fitness fanatics.”

Fitness enthusiasts looking to increase their overall fitness level and raise their heart rate can experience high-energy aerobic routines and modern dance sequences in the Cardio Zone. Exercises within the Combat Zone will allow players to use self-defense disciplines such as Tae Kwon Do, Kick Boxing and Karate, while the Toning Zone provides an upper body, lower body and abdominal workout through the latest lead-and-follow sequences. Players in need of some relaxation can unwind in the Mind and Body Zone with holistic workouts, including Yoga and Tai Chi, that aid breathing, concentration and flexibility.

The independent Entertainment Software Rating Board (ESRB) has rated EyeToy: Kinetic “E” for “Everyone . ” For more information about the ESRB, please visit www.esrb.org.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PSone™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation 2™ computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP™ is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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