January 23 2002
SONY COMPUTER ENTERTAINMENT AMERICA INC. INTRODUCES PS ONE™ AND LCD SCREEN
SONY COMPUTER ENTERTAINMENT AMERICA INC. INTRODUCES PS ONE™ AND LCD SCREEN COMBO UNIT FOR $199
Company Also Offers Car Adapter for PS one™ for $39.99 Suggested Retail Price; New Products Made Available To Satisfy Increased Demand for PS one™
FOSTER CITY, Calif., January 23, 2002 - Sony Computer Entertainment America Inc. announced today that it shipped the new PS one™ and LCD Screen Combo, a package including the PS one™ game console and LCD Screen (for PS one™), giving the popular gaming device more mobility so fans can play almost anywhere. This new hardware package, available for a suggested retail price of $199.99, will enable gameplay without the need for a full-size television, allowing consumers to share the game experience with friends and family when on vacation, on road trips or even on business trips.
In addition to the PS one and LCD Screen Combo, Sony Computer Entertainment America Inc. has also shipped a new Car Adapter (for PS one™) that will enable gamers to "plug in and power up" for long or short road trips. Available for a suggested retail price of $39.99, the Car Adapter (for PS one) has a 10-foot cord that reaches the back of most automobiles and runs directly from the back of the console into the automobiles cigarette lighter outlet.
Since the launch of the LCD Screen (for PS one) in early October 2001, interest for both the standalone LCD Screen (for PS one) and the PS one game console has been robust. In the last three months, Sony Computer Entertainment America Inc. has sold more than 1.3 million PS one game consoles and shipped more than 70,000 LCD Screens (for PS one), demonstrating the significant demand for both products. By bundling the two products together consumers will now be able to get a $230 value for just $199.99, while enjoying all their PlayStation games almost anywhere. Consumers who would like to purchase either product separately can still obtain the PS one for a suggested retail price of $99.99, and the LCD Screen (for PS one) for a suggested retail price of $129.99.
Users who have already purchased the LCD Screen (for PS one) benefit from this lightweight peripheral which delivers incredibly crisp resolution, a 5" screen (measured diagonally) and stereo sound via built-in speakers. Unlike other less robust LCD panels, the LCD Screen (for PS one) delivers outstanding brightness, 650 Candela (cd/m2) and high-definition features by receiving the video signal directly from PS one through the RGB input. The LCD Screen (for PS one) also provides superior stereo sound through 40mm x 28mm oval 1.0W, built-in stereo speakers.
With the purchase of the PS one and LCD Screen Combo a consumer receives:
o PS one console
o 5" (measured diagonally) crisp resolution LCD Screen (adjustable brightness and sharpness)
o DUALSHOCK® analog controller
o Built-in stereo sound speakers
o Mounting screws (2)
o AC Adapter
o Instruction manual
"The new PS one and LCD Screen Combo and the Car Adapter (for PS one) provide long-time PlayStation® fans and new enthusiasts the opportunity to enhance their overall gaming experience while enjoying the huge library of award winning PlayStation titles no matter where you are," said Ami Blaire, director, product marketing, Sony Computer Entertainment America Inc. "With the introduction of these two new products, consumers benefit from a compact, easy to transport gaming platform ready to entertain wherever, whenever and forever."
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.