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August 31 2005



Aug. 31, 2005


Company to Showcase PSP™ Signature Accessories by L.A.M.B., Anna Sui, Lulu Guinness, Christian Louboutin, Tommy Hilfiger, J. Mendel and More

FOSTER CITY, Calif., August 31, 2005 – Celebrating the success of the hottest lifestyle accessory of the year, the PSP™ (PlayStation®Portable) system, Sony Computer Entertainment America is bringing the hit Prêt â PSP™ fashion show to New York’s hottest week in fashion. For the first time on the east coast, the Prét â PSP™ show will take place on September 10 where fashion and technology will mingle in an exclusive runway event featuring an extraordinary collection of fashion designers. Top fashion talent including L.A.M.B., Anna Sui, Christian Louboutin, Tommy Hilfiger, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, and Martine Sitbon will reveal their exclusive PSP™ accessories to an elite, invite-only crowd of celebrities and fashionistas.

Acclaimed as the first truly integrated portable entertainment system designed to provide a comprehensive entertainment experience – games, movies, music, photos and wireless connectivity – PSP™ has also gained attention for its sleek and sexy design, inspiring the world’s top designers to create custom accessories. These exclusive cases will hit the runway paired with some of the hottest looks as styled by famed celebrity stylist Rachel Zoe and modeled by celebrities and supermodels including Nicky Hilton.

“We are pleased to be working with these elite designers as they showcase the true portability of PSP™ and establish it as a must-have accessory for today’s mobile lifestyle where fashion and technology go hand-in-hand,” said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America.

For the Prêt â PSP™ show, Skylight Studios in New York City’s hip West Village will be transformed into a unique showcase where technology, design and fashion will come together during one of the most important weeks in the fashion world.

After putting on the hottest runway show this year, PSP™ will help celebrities and fashion’s elite get front-row fabulous at the PSP™ Access Boutique. While getting the chance to relax, interact with PSP™ and get a close-up look at the accessories featured in the show, guests will be able to enjoy luxurious treatments such as blowouts and styling from Privé, makeup application from Stila, lip plumping from LipFusion, manicures from Essie, jewelry styling by Alex and Ani, mini glycolic renewal treatments from Skinklinic and premium water from glacéau smartwater.

Following a record-setting launch in March, PSP™ is fast becoming a cultural icon and has proven to be a market altering force with close to 2 million units sold in North America in just five short months. The PSP™ is available for a suggested retail price of $249.99 (USD) in a PSP™ Value Pack. There are currently more than 35 games available for PSP™ on its custom-designed format, Universal Media Disc, and more than 125 feature films, TV programs and videos from major studios, combining to create an unmatched library of entertainment content.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) system. The PlayStation®2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP™ is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2™ computer entertainment system and the PSP™ system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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