November 11 2004
PLAYSTATION® DUALPLAY NEW YEAR’S EVE EVENTS TO FEATURE TIESTO AND PAUL VAN DYK
For Immediate Release
PLAYSTATION® DUALPLAY NEW YEARheading1S EVE EVENTS TO FEATURE TIESTO AND PAUL VAN DYK
New Yearheading1s Eve Festivals Produced by House of Blues® and Godskitchen Bring Live Videogame Entertainment and World Famous DJs to New York City and Hollywood
FOSTER CITY, Calif., November 11, 2004 heading1 PlayStation® DualPlay will reach new heights on New Year's Eve 2005, hosting simultaneous shows in New York City and Hollywood with the world's two top electronic dance music artists, Tiesto and Paul van Dyk. Fresh off his 26 city Rock the Vote tour, van Dyk will headline the multi-level Ikon nightclub as the ball drops in New York City, while across the country following his ground breaking performance at the Opening Ceremonies at the Olympics, Tiesto will energize audiences at the New Year's Eve event at the Hollywood Palladium. For the PlayStation DualPlay New Year's Eve extravaganza, Sony Computer Entertainment America Inc. is teaming up with the House of Blues® and Godskitchen to produce and promote the events. Tickets for both events are available through the PlayStation DualPlay Web site (www.PlayStationDualPlay.com).
These New Year's Eve events represent a first in the history of PlayStation DualPlay. Since its inception, DualPlay's tour format brought the talents of acclaimed DJs to numerous dance clubs across the country in its four previous installments. The new format brings the PlayStation DualPlay experience to larger, concert level stages with the world's top two DJs, providing fans with the unique mix of music and videogames.
"We see this as the next step for PlayStation DualPlay, building on the success of the past and taking it to the next level with DJs Tiesto and Paul van Dyk," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "We continue to evolve the DualPlay brand with this fifth installment, fusing electronic dance music and PlayStation lifestyles with new elements that enhance the onsite experience."
Another first for PlayStation DualPlay, club-goers will get hands-on with a variety of newly and soon-to-be released PlayStation 2 titles, including Ratchet & Clank®: Up Your Arsenal, Sly 2: Band of Thieves, The Getaway: Black Monday, God of War, Killzone,
Rated as the top two DJs in the world, Tiesto and van Dyk each bring a distinctive style and feel to their events. Voted number one DJ by DJ Magazine and a veteran of PlayStation DualPlay, Dutch trance genius Tiesto was honored as part of the Opening Ceremonies to the Athens 2004 Summer Olympics, entertaining the crowd and athletes in front of a television audience in the billions. Voted "America's Favorite DJ" by BPM Magazine this past year, German DJ, composer and producer van Dyk continues to dominate as one of the world's hottest electronic dance artists, drawing gamers and dance music enthusiasts alike to the ultimate New Year's Eve destination on the East Coast. With two options for PlayStation DualPlay on New Year's Eve, the toughest choice is which one to attend.
For the New Year's Eve events, Sony Computer Entertainment America created a sweepstakes to send two lucky "Platinum Prize" winners to their choice of the two shows for an all-expense trip closing out 2004 and starting 2005 with a bang. In addition, the winners will receive the slimmer, network-ready PlayStation®2 computer entertainment system, PlayStation 2 prize pack, DJ merchandise, a meet-and-greet with the headliner of the show, a year's worth of free admission to Godskitchen events, and a choice of five House of Blues events in 2005. Gold and silver level prizes also featuring an enticing array of prizes including the slimmer, network-ready new PlayStation 2 console. Consumers can enter the sweepstakes through the PlayStation DualPlay Web site (www.PlayStationDualPlay.com) until December 1 to qualify.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS oneheading1 game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.