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November 02 2004

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GAMERS PRIME-UP FOR A FULLY LOADED, TEAR IT UP ANYWHERE RACING EXPERIENCE ON ATV OFFROAD FURY® 3 EXCLUSIVELY FOR PLAYSTATION®2

Untitled Document

For Immediate Release

GAMERS PRIME-UP FOR A FULLY LOADED, TEAR IT UP ANYWHERE RACING EXPERIENCE ON ATV OFFROAD FURY® 3 EXCLUSIVELY FOR PLAYSTATION®2

Third Installment In Multi-million Unit Selling Racing Franchise Includes Enhanced Online Racing, More Courses, All-New ATVs and Massive, Free-Roaming Environments

FOSTER CITY, Calif., November 2, 2004 � Sony Computer Entertainment America announced today release of ATV Offroad Fury® 3 available exclusively for the PlayStation®2 computer entertainment system. Developed by Climax Group Inc., ATV Offroad Fury 3 returns with more of its renowned free-roaming offroad racing gameplay and is packed with additional courses, larger environments, extra modes, mini-games, more ATVs, an all-new hot soundtrack and online gameplay via the Network Adaptor (Ethernet/Modem) (for PlayStation®2).

Through both on- and offline gameplay, players will be able to choose from more than 24 highly detailed ATVs and then bust loose, blazing their own trail in 38 huge, free-roaming environments with more than six distinct terrain types including snow, dirt, mud, ice, water and grass. With visually stunning backgrounds featuring varied weather conditions, different times of day and fully interactive scenery such as ramps, tires, cones and trees, ATV Offroad Fury 3 will include a new short track, one-day events and championship competitions.

"Building upon the series' immense popularity, we designed an even more, dynamic online and offline racing experience, true to the evolution and popular core gameplay of the ATV Offroad Fury franchise, " said Felice Standifer, producer, Sony Computer Entertainment America . "From duel one-on-one online competitions to new tracks, ATVs, mini-games and insane tricks, ATV Offroad Fury 3 will get the adrenaline running in every racing fan and will once again top the list as a PlayStation 2 favorite racing game for all ages this holiday season."

ATV Offroad Fury 3 features six race modes including practice, lap attack, single race, championships, freeride and multiplayer games, offering players the ability to rev it up and race on more than 40 tracks and in over 100 different races and events. Players will also compete in six exciting mini-games including King of the Hill, Treasure Hunt, Tag, Hockey, Soccer and Basketball. For all modes, players can customize their bike with 25 different component parts, along with color designs and logos to place on panels and riders' clothing.

Supporting up to six players online with voice-chat capabilities via the USB headset (for PlayStation®2), ATV Offroad Fury 3 includes a new comprehensive online scoreboard system that records event data for players and clans within all race types and also features community options such as buddy lists, messages boards, chat rooms and instant messaging.

Intensifying the game's extreme offroad racing experience, an all-new soundtrack is available encompassing rock, funk, hip-hop and electronica, featuring top artists including Slipknot, Less Than Jake, Bootsy Collins, Joan Jett, Good Charlotte, Chevelle, Lost Prophets, Crossfade and many more. Via an in-game jukebox, players will have the ability to not only identify the songs they are listening to but also choose the songs they want to hear.

To kick into gear for this holiday season , ATV Offroad Fury 3 is receiving full marketing support in the following categories to extend consumer awareness for this genre-breaking title.

National Broadcast/Cable Advertising Campaign
The television campaign for ATV Offroad Fury 3 kicked off on October 24 and continues during primetime programming through December 25. The spots will run in various time slots on broadcast, cable and syndicated programming continuing through December 25. A total of two different executions will air on primetime and late night including Arrested Development, COPS, Next Great Champ, Fear Factor, Conan O'Brien and Saturday Night Live. Targeted cable programming will also be utilized, with spots running on Auto Racing, FX Macho Movie Weekend, NBA, NCAA, Pimp My Ride and many other outlets.

National Print Advertising Campaign
To support the mainstream appeal of ATV Offroad Fury 3, a massive print advertising campaign running over five months will reach more than 15 million readers through a wide variety of national consumer publications including FHM, STUFF, Revolover, Spin, ESPN, Sporting News and many more. Targeted publications also include leading gaming magazines such as Electronic Gaming Monthly, The Official U.S. PlayStation Magazine, GameStar, GMR, PSM, Game Pro, PLAY and PSE2 . In addition, an aggressive online advertising campaign will reach over 19 million readers through outlets such as ESPN.com, Maxim.com, IGN, Google, ATV Scene and many more.

ATV3 Offroad Rally (Scavenger Hunt)
An online "scavenger hunt" promotion will be offered to the public where users will learn about the game's features and the music artists included on the soundtrack. Through this promotion, users will be rewarded by receiving free downloads at Sony Connect, Sony Music CDs, authentic ATV3 jerseys, goggles and more. Everyone who completes the online "scavenger hunt" is entered for a chance to win an ATV. Users can access the ATV3 Road Rally at www.atv3offroadrally.com.

The independent Entertainment Software Rating Board (ESRB) has rated ATV Offroad Fury 3 "E" for Everyone. For more information about the ESRB visit www.esrb.org .

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation®game console and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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