FOR IMMEDIATE RELEASE
SEAN �P. DIDDY� COMBS, JAY Z AND PARIS HILTON JOIN PLAYSTATION®2 TO CELEBRATE THE 4TH OF JULY WEEKEND IN STYLE
Exclusive PlayStation®2 Estate to be Ultimate Hamptons Retreat for Celebrities this Summer
FOSTER CITY, Calif., June 28, 2004 � To kick-off the July 4 th weekend, PlayStation®2 will celebrate Independence Day with the debut of the PlayStation®2 Estate, a private, all-inclusive retreat that will serve as the ultimate Hamptons destination. Located in Bridgehampton, NY and situated on six acres of pristine property that includes a three-acre pond, a 12,500 square-foot mansion with nine bedrooms and full guest amenities, the PlayStation 2 Estate will feature a series of private evening events hosted by Sean �P. Diddy� Combs , Jay Z and Paris Hilton. During the day, the PlayStation 2 Estate will also offer a variety of activities to keep guests entertained such as spa treatments, badminton, horseback riding, canoeing, bocce ball, croquet, ping-pong, and the latest in PlayStation 2 gaming.
PlayStation 2 has been a premier summer Hamptons host for four years running. Past guests included celebrities such as
Sean �P. Diddy� Combs, Russell Simmons, Busta Rhymes, Damon Dash, Cynthia Rowley, Jordana Brewster, Mos Def,
Wilmer Valderrama, Shane West, Rosario Dawson, Michelle Rodriguez, among others.
This summer, the PlayStation 2 Estate will feature the following itinerary of events:
Friday, July 2 :
Paris Hilton Celebrates the Launch of Her New Label, Heiress Records.
To kick-off the weekend, PlayStation 2 will host an exclusive event with Paris Hilton to celebrate the launch of her album label, Heiress Records. Festivities throughout the evening, hosted by Johnny Fayva, will include Sony Computer Entertainment Europe's SingStar �, an innovative new title that invites players to step into the spotlight and exercise their vocal chords. Developed by Sony London, the studio responsible for EyeToy�, SingStar encourages even the most reticent singer to unleash their inner rock star.
Saturday, July 3:
PlayStation 2 and Jay Z Debut the S Carter Tennis Shoe
Merging hip-hop and Hamptons lifestyles together, Jay-Z joins PlayStation 2 to host an evening of tennis-chic fun to debut the new S. Carter tennis shoe. Jay-Z's premier invite-only fete will allow guests to experience the S. Carter lifestyle during an upscale cocktail party featuring the sounds of DJ AM.
Sunday, July 4:
PlayStation 2 and Sean �P. Diddy� Combs Celebrate the Red, WHITE and Blue
Celebrating Independence Day �Diddy Style,� PlayStation 2 and Sean �P. Diddy� Combs will host the annual WHITE party. The ultra-exclusive event will feature a viewing of the original Declaration of Independence and a special musical performance.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and
PS one� game console, and the
PlayStation®2 computer entertainment system.
The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader,
Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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