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May 14 2002

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SONY COMPUTER ENTERTAINMENT AMERICA EXPANDS THE MARKET WITH AGGRESSIVE NEW PRICING STRUCTURE

SONY COMPUTER ENTERTAINMENT AMERICA EXPANDS THE MARKET WITH AGGRESSIVE NEW PRICI FOR IMMEDIATE RELEASE

SONY COMPUTER ENTERTAINMENT AMERICA EXPANDS THE MARKET WITH AGGRESSIVE NEW PRICING STRUCTURE

Consumer Demand Expected to Explode as PlayStation 2 to Retail for $199; PS one Priced at $49
 

FOSTER CITY, Calif., May 14, 2002 –
Pursuing its long-term vision of making computer entertainment accessible to mass-market audiences, Sony Computer Entertainment America Inc. announced that effective immediately, its leading PlayStation®2 computer entertainment system will be available to consumers for $199, making it only two thirds of its original $299 suggested retail price (SRP). As the company recently achieved cumulative worldwide shipments of 30 million units and with a greatly enhanced value proposition, it is well positioned to drive consumer interest in PlayStation 2 to unforeseen levels.

In addition to the new PlayStation 2 price, the company also announced a new price for the PS one console of $49 SRP, a reduction of 50 percent. The combined sales of PlayStation and PS one now total more than 30 million units in North America alone, with a PlayStation or PS one console in one out of every three U.S. households.

Following is the pricing breakdown by platform (suggested retail pricing):

PLAYSTATION 2

Original Price

New Price

• PlayStation 2 computer entertainment system

$299

$199

• Memory Card (8MB) (for PlayStation®2)

$34

$24

• DUALSHOCK™ 2 Analog Controller

$34

$24

PLAYSTATION

Original Price

 New Price

• PS one™ console

$99

$ 49

• PS one Combo (console/LCD screen)

$199

$149

• DUALSHOCK Analog Controller

$29

$19