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November 17 2003

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SONY COMPUTER ENTERTAINMENT AMERICA TO MAKE ONE LUCKY PLAYSTATION®2 CONSUMER A MILLIONAIRE

Untitled Document FOR IMMEDIATE RELEASE

SONY COMPUTER ENTERTAINMENT AMERICA TO MAKE ONE LUCKY PLAYSTATION®2 CONSUMER A MILLIONAIRE
Company Unveils Holiday Promotional Campaign for the PlayStation®2 Combo Pack

FOSTER CITY, Calif., November 17, 2003 This holiday season, Sony Computer Entertainment America Inc. is poised to give one lucky consumer the ultimate gift -- one million dollars. The PlayStation's Million Reasons to Play PlayStation®2 Combo Pack $1 Million Giveaway, marks the first time the company has offered a hardware promotion of this magnitude. For a chance to win the million dollars, consumers can enter the serial number from their new PlayStation 2™ Combo Pack online at www.us.playstation.com by January 16. A winner will be randomly chosen on January 26, and presented with a check for a one-time payment of one-million dollars by the beginning of March, 2004. See official rules at www.us.playstation.com to enter without purchase.
The PlayStation 2™ Combo Pack offers consumers everything they need for a compelling gaming experience the console, online connectivity and gaming content in one simple package. For $199 suggested retail price (SRP), the PlayStation 2™ Combo Pack offers a savings of $60 with each purchase, and includes the PlayStation 2™ computer entertainment system, Network Adaptor (Ethernet/modem) (for PlayStation®2), and a copy of the online-enabled game ATV Offroad Fury 2 (savings comparison based on MSRP of items sold separately).
'PlayStation's Million Reasons to Play' marks the largest hardware promotion of its kind and is a great way for us to kick off our holiday season, said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. The PlayStation 2™ Combo Pack gives gift-givers and receivers an incredible entertainment package, and with the giveaway we are taking this value proposition one step further.
The PlayStation's Million Reasons to Play is a national campaign supported by radio advertising, Internet marketing as well as a heavy in-store retail presence. National radio ads will run in 11 markets nationwide, from November 24 through December 23, 2003. In addition, the company will conduct a large-scale POP campaign consisting of multiple in-store elements, such as static clings, monitor shrouds on approximately 20,000 retail TV monitors nationwide, tent cards, tearpads and promotional buttons for in-store sales forces. For more information on PlayStation's Million Reasons to Play PlayStation 2™ Combo Pack $1 Million Giveaway, visit www.us.playstation.com.

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one game console, and the PlayStation®2 computer entertainment system. The PlayStation 2™ computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2™ computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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