January 17 2001
SONY COMPUTER ENTERTAINMENT AMERICA INC. SPONSORS ESPN WINTER X GAMES VI<% @LANGUAGE="JScript" %>
SONY COMPUTER ENTERTAINMENT AMERICA INC. SPONSORS ESPN WINTER X GAMES VI
PlayStation®2 Brings Action Packed Videogame Experience To Ultimate Winter Sports Event
FOSTER CITY, Calif., January 17, 2001 — Sony Computer Entertainment America Inc. announced today that it is one of the associate sponsors of the sixth annual ESPN Winter X Games in Aspen, Colorado, January 17-20, 2002. The company joins a marquee list of organizations including Circuit City, Hot Bites, Marines, Right Guard Xtreme Sport and Wrigley's Winterfresh at the event.
The Winter X Games which features the talents of more than 350 of the world's best athletes competing in snowboarding, snowmobile snocross, moto x and skiing, offers thrilling videogame entertainment from Sony Computer Entertainment America Inc. Fans attending the Winter X Games will be able to experience the finest PlayStation®2 titles via interactive gaming kiosks set up in the VIP and athlete lounges, welcome center, volunteer registration, media center, athlete registration and booth festival area. Event attendees will be able to enjoy a wide array of PlayStation 2 titles including: Kinetica™, Gran Turismo 3™ A-spec, Cool Boarders® 2001, 989 Sports’ NFL GameDay™ 2002, Jak and Daxter: The Precursor Legacy™, Frequency™, Drakan: The Ancients' Gates™, PaRappa The Rapper® 2, 989 Sports’ Formula One 2001™ and Hot Shots Golf® 3.
As one of this year's associate sponsors, the company's presence will include category exclusive brand representation on both the ESPN.com and EXPN.com web sites, within the Winter X Games sponsor index listing and through substantial product placement throughout the event. PlayStation 2 will also have extensive on-air presence via sponsor billboards and TV commercials.
"We are excited to be partners with ESPN in the ESPN Winter X Games VI," said Ami Blaire, director, product marketing, Sony Computer Entertainment America Inc. "ESPN and PlayStation both enjoy a similar fan-base that likes to be involved while enjoying the best in sports activities." Blaire continued, "Whether playing a videogame or in real life, fans want to be fully engaged in the action. Both organizations pride themselves on making their fans a part of the overall entertainment experience."
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.